Israeli ingenuity is about to change the way the world eats its ice cream.
By Viva Sarah Press for Israel21c
Bisconi. Remember that name. And remember that it started in Israel.
The gourmet food startup quietly introduced its whole-grain, naturally flavored ice-cream cones to parlors in Tel Aviv and Jerusalem last October. The small-scale local sales are part of a proof-of-concept plan to verify that Bisconi is ready for the global market.
Two big ice-cream industry players – one a multinational corporation, the other a European bigwig – sought out Bisconi and are already in dialogue with the company, which has yet to launch a marketing campaign.
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