Shoppers can use image recognition technology to identify items in print and find the objects immediately online for sale • Israeli developer of app predicts image recognition technology will make shopping more seamless over the next 10 years.
A new app lets shoppers flipping through retail flyers purchase items that catch their eye using image recognition technology.
iOS app Pounce allows shoppers to scan images they spot in print media
with their device's camera, then purchase the item online directly from
the retailer running the advertisement.
"We are able to match an
image with an actual product available online," said Avital Yachin,
chief executive of BuyCode, the Tel Aviv-based company that developed
the app, one of a growing number of apps using image recognition to
bridge the physical and online worlds of e-commerce.
is to allow purchasing of any product in any print ad," he said, adding
that the company plans to expand to catalogs, magazines and billboards.
Pounce app recognizes products that its retailing partners, which
include Staples, Target, Toys "R" Us and Ace Hardware, sell online.
scanning an image, the app displays the item's price and shipping cost,
then allows shoppers to make the purchase directly from the retailer.
companies such as eBay and Amazon have apps that use image recognition
to identify objects such as books, cars and even clothing to help
shoppers find similar items in their online marketplaces.